Beware of the Humans
Beware of the Humans is a statement about US and the responsibility and opportunity to shape our legacy here on earth. The acronym being BOTH, amplifies this thought with the duality we all possess, good vs evil, creative vs destructive, beautiful vs ugly... We all possess these characteristics as humans. The logo represents the extremes of these dualities WAR x PEACE and also our impact on other lifeforms that share our home here with us.
Social Commentary Through Artistic Expression
BOTH pulls from the world around us. Our main goal is to maintain relevance, contribute rather than take from this arena. With the oversaturation of trivial nonsense and pointless trends we hope that smart can be cool too..